Want to reach your Millennial employees where they live, work and learn?
Millennials do love their mobile devices – especially their smart phones.
According to a study by Zogby Analytics on Millennial smart phone usage:
- 87% of Millennials say that their smart phone never leaves their side.
- 80% say that the first thing they do in the morning is reach for their smart phone.
- 91% say having a camera function on their smart phone is important and 87% use it at least one a week – with more than a third (37%) using it daily. More than three in four (76%) who use the camera do so to post pictures and videos on social media.
Millennials’ love affair with their smart phones is good news for smart employers who can transform those mobile devices into a powerful platform for training, team building and onboarding.
It’s called mobile learning.
Mobile learning leverages Millennials preference for mobile communication – and for activities such as social networking which are dependent on mobile devices – to deliver training. It’s not simply e-learning delivered on a mobile device, but rather learning structured for the unique demands of the mobile experience. But done right, many of our customers report improved adoption, better knowledge retention and higher engagement.
Mobile learning offers several other advantages for training and onboarding:
- It requires little or no investment in infrastructure. Mobile learning is delivered on the devices employees already have: their smart phones and tablets.
- Millennials expect and prefer to use their personal devices at work. This ties to another trend among Millennials: their desire to “bring your own device” (BYOD) to work. According to a report by CompTIA, nearly two-thirds of Millennials use a personal device at work compared to only a third of Baby Boomers. Among younger Millennials, the trend is even stronger with six out of ten using a personal device or app for work. The BYOD trend also benefits employers. Employers allowing BYOD report improved productivity, increased engagement and added employee satisfaction.
- It meets the needs of distributed and virtual teams. According to Forrester Research, by 2016, 43% of the American workforce will work remotely. Senior business leaders are embracing the remote workplace model, often based on ad hoc teams assembled around discrete projects. Since most mobile learning platforms require no new infrastructure and use the devices people already have, it’s easy to include distributed employees, freelancers, consultants, contractors and other non-traditional employees in training, team building and onboarding programs. One additional advantage we’ve found with SkillFitness: our minimal interface design makes translations easy and inexpensive to meet the needs of non-English speaking or international team members.
- It can aid in retention and recruitment. Mobile learning and onboarding can be an incentive to bring in recruiting Millennial talent. Two-thirds of Millennials assessed their own technology acumen as “cutting edge” or “upper tier”, according to CompTIA. That means recruiters will need to showcase their company’s tech coolness factor and BYOD flexibility to appeal to these Millennials. In fact, CompTIA found that three out of four Millennial-aged men considered a potential employer’s level of tech-savvy as a significant factor in choosing to work there.
Onboarding new employees may be one of the most effective uses of mobile learning. Our e-book, “Onboarding Millennials – The 3 ‘Must Have’ Strategies for Recruiting, Training and Retaining Great Millennial New Hires” offers a complete roadmap to designing a mobile-based onboarding program. Click here to download your free copy.
The 3 "Must Have" Strategies for Recruiting, Training and Retaining Great Millennial New Hires
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