What does sales have to do with fitness? What does fitness have to do with sales? Actually there are tremendous similarities in the behaviors necessary to excel at both. They require hard work, strong discipline, being totally engaged and highly motivated. For fitness, I do CrossFit because I like the competitive and yet collaborative motivation framework. The same can work for sales.

Here’s how:

  1. Pick a system or methodology that is right for you or is prescribed by your organization. It’s most important to have a process to follow. A great system poorly executed is better than a lousy system executed to perfection. Winging it is not a system!

  2. Practice!! Find great role models and practice what they say and do. The Learning Pyramid, created by the National Training Laboratories Research shows that the lecture is the least effective learning method, only 5%. A person will only retain 5% of the knowledge from just listening to someone else. The highest level of retention comes from doing it so well you can teach it to others, more than 90%. Practice until you become the expert!

  3. Surround yourself with other successful sales people or sales coaches. Create your own “Team You”, your “circle of trust”. Don’t be afraid to show your vulnerability by letting someone observe you, even when you’re not at your best. You cannot thrive in a vacuum; get feedback from others.

  4. Stay motivated! Reward yourself for small successes and big ones. I buy myself a frozen yogurt (with peanuts) after a great CrossFit WOD (Workout of the Day). Another way I stay motivated is by partnering with others. I try to keep them motivated and they motivate me in return. Surround yourself with winners.

  5. Focus on the goal. Keep your eye on the prize. Nothing…nothing of value comes easy. Also, don’t be satisfied with simple activity or the illusion of moving the ball forward. Make sure every step advances your cause and don’t let setbacks derail you from being the best you can be.

By Bill Young
CEO of SkillFitness

Bill Young is cofounder and president of SkillFitness. He credits his involvement with the CrossFit workout program for inspiring many of the concepts regarding practice, motivation and rapid skill development that led to SkillFitness.

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